We do surely know about the competition in SEO nowadays. But like as we all know, every coin has two sides. Similarly, there are ways in SEO where you can drive traffic to your site.
But what if you require traffic that actually converts?
Well… yea that problem also does has a solution and the solution is actually by doing a good keyword research for Local SEO.
Despite the low search volume, it still does have an amazing ROI because those people who are really in need for a service look for that specific problem on search engines, and what if your services the same.
You just got a converted client by just doing the right keyword research for Local SEO
Frankly speaking, just Local SEO won’t get your boat on the next corner, little hard work is still required and that hard work is mostly doing the right keyword research for Local SEO.
Till now you must have figured out that I am going to provide guidance on How to find the right Keywords for Local SEO according to your business and how to take action on the same.
Before we dive into the sea of “how to do local seo keyword research” it is very important to understand the category of keywords that fall under Local SEO.
This Category is known as “Near Me” keywords. It must be a new term for most of the readers as most of the other blog posts do skip this thing cause they believe that this is just a thing to be explained.
What are “near me” keywords exactly?
As you can see in the pic above, these are the type of keywords that enables snack packs for Local SEO and hence, if you are doing keyword research for Local SEO, you are bound to target these set of keywords only.
Because not only it will rank you up in the snack packs, but the trend of these type of keywords is increasing day by day too.
We can help you explain this with a good example.
We took help of Google Trends and compared three keywords
- Restaurant near me
- Salon near me
- Dentist near me
We added the filters as worldwide and the data is from last 5 years, as you can clearly observe that the trend or the search volume for these “near me” set of keywords is just rising and rising.
There is no graph going down for these set of keywords
In simple terms, “near me” keywords the best set of keywords for Local SEO because they are the ones actually providing local results to you.
Below are few more examples of “Near me” keywords
- Movie theatre Chicago
- Dentist Detroit
- Law firm 48730
How to Pick Keywords for Local SEO Ranking
Well, time to move a little bit forward in researching keywords for local SEO.
Now that, you have proper knowledge about “near me” keywords, it’s time for you to find out the difference between common search terms and Near me terms.
PS: There are way more “near me” set of keywords apart from keywords ending with” near me”
First thing you need to do is think like the person looking for a particular service.
What would he search?
What term can he use?
What is he/she is actually expecting?
All these things need to be considered as they play a vital role.
Industry Based keywords
It is not compulsory that if someone is searching for flowers, he will type “flowers near me”.
He can also use terms like “Bouquets near me” or “Florists near me”
The thing I am trying to tell you readers is that a particular search term may have different terms similar to it.
Worried about how to find them?
I have got you covered, you can simply use Thesaurus
Just enter your search term and you may find synonyms of that particular keyword. Not all keywords would be perfect for you as it is just a robot.
It does provide you with an idea about different words and rest of the terms needs to be brainstormed by you.
It is recommended to note down approximate 30-60 keywords before moving forward.
Modifiers, The magic sauce for keywords
The next step for Local SEO keyword research is to get some ideas about modifiers that others will actually search
For those who don’t know what is a modifier?
These are the words that are placed before or after your industry keywords and people actually make use of them. For eg: “best”, “reviews”, “Near me”, etc
There is only one way to find modifiers
Think, Think and Think.
That’s the only things as you are the only one who can judge best modifiers for your industrial keywords.
Combine Industrial and modifiers to get Local keywords
Are you done with researching industrial keywords and modifiers?
Time to add geographical words and BOOM!
You have your Local SEO set of keywords
Geographical words can be of many types, right from a city name to a particular area code. All you need to do is find different areas of interest that one would search on the internet.
You can then bifurcate them into city, town, country, landmark, pin code, etc. Your customers would be looking for services from their location perspective and not from your business location perspective.
Below are few of the following examples:
Scotland florist, Best florist in Canada, Luxemburg florist reviews, bouquet in the greater Phoenix area, etc.
Well, that’s all the manual method Local SEO keyword research.
Due to modernization, we have got access to many tools and new methods that can be used to find out hidden keywords that can benefit our business.
Popular keyword tools for Local SEO Keyword Research
Apart from finding out keywords for Local SEO, there is a hell lot of factor to check the competition for them.
Manual research is possible to a limit and therefore everything is not possible due to it and thus a lot of keyword research tools are available on the internet.
These tools provide all the necessary details as in the search volume, domain age, backlink profile, etc which evaluates and provides an average competition report.
To be honest, there is no one tool that provides all the information at one place and therefore I am about to tell you about different tools that will provide gem keywords for Local SEO.
Local SEO keyword research using Google Keywords Planner
We all have used the Google Planner tool for keyword research purposes
Did you know, you could also use the same for Local SEO keyword research? No worries, as I am going to tell you how can you get actually keywords that can be ranked.
But before that, do you have any idea about where does the data in Google keyword planner come from?
Google Keyword planner actually uses a keyword tool and Google trends and provides a traffic estimation for a keyword. (GAKP replaced those previous tools)
How to use Keyword Planner for local keyword research:
- Go to Keyword planner tool and enter your login details
- Select “Search for new keyword and ad group ideas”
- Enter the industrial keywords that you have searched using the above method
- Disable default country targeting
- Specify your area/location in which your service relies
- Click “Get Ideas”
Once you get ideas, click on “Keyword ideas” instead of the same “Ad group ideas”
You are also able to customize and access keywords through the filter option. You can select “closely related ideas” to drill some cool keywords based on your target areas.
Google keyword planner has an amazing feature that was not discussed before. You are able to refine location using the advanced targeting tool.
When you click on advanced targeting tool, you are shown a map and the areas you are targeting, you can then make use of your mouse and add or removes areas according to your need.
Local SEO keyword research using SEMrush
SEMrush is another great tool for digital marketing. In Fact, it is counted under one of the best tool that provide near to accurate data.
SEMrush provides data about PPC campaigns, organic keywords, etc of any website.
One just need to enter the domain in the overview section and BOOM! You are provided with hell lot of data that can be used for your business too.
Let’s have a look how can you do keyword research for Local SEO using SEMrush
How to use SEMRush For Local Keyword Research
SEMrush did mark itself as one of the best online marketing tools by providing competitors data and we are gonna use that data only in order to get new keyword ideas.
- Enter you industrial keyword on Google. For instance, we will be taking the example of “graphic designers Brisbane”
- As you can see, a snack pack came on top which includes local listing and a website ranking on top for the keyword.
- Simply Copy URL of the ranking website and paste in SEMrush “domain overview” section
- You would be redirected to domain overview page, now select the country for which the industrial keyword was associated with. Like “graphic designer Brisbane” is associated with Australia so we will be taking Australia as our country selection
- You will be shown organic searches for that county, simply click on the organic searches and you will be redirected to a page where all the keywords will be mentioned.
- Just export all the keywords and you are good to go
You can follow these steps for all top 10 ranking websites and you will be getting almost 50-100 target table keywords for your local business.
Google suggestions are easy to use things in order to find out some great long tail keywords.
Many times, we do ignore it and due to this, we are not able to target the right keywords for out business.
In order to make maximum use of Google suggests, the below guide will help you.
How to use Google Suggested Searches For Local Keyword Research
Long tail keyword combined with targeted keyword often is a good thing for SEO. Also, most of the long tail keyword do have searches that can help in bringing some amount of traffic to your site.
Not just traffic, long tail keywords also can result in strong conversions by providing quality leads.
- Just enter your keyword in Google search box
- Click on the search box and at the end of the term, just enter space and a drop box of suggestions will appear. These are your long tail keywords for the main keywords
- Alternatively, you can also check the bottom of the google page where a section names as “searches related to” will be displaying a few more ideas
This way, you can find loads of long tails keywords which are easy to rank and bank for your local business.
How to use Google Trends For Your Local Keyword Research
If you thought that Google Trends are only used to check current trends for a keyword then I need to stop you right here as you need to update yourself about its amazing uses.
You just knew to search interest about a particular term.
But did you know that you can actually drill into a specific location and find out some amazing keywords?
I am sure most of you didn’t know about this
Google Trends has got 2 amazing features that will help you in your Local SEO keyword research.
Regional interest provides data about interest in a particular sub-region/ city. On the top right, you have the option to select either sub-region or city.
With the help of this feature, you can easily check the interest of people in your area and accordingly carry on with the ranking process
You can check the search relevance by the number on the map where number 100 means highest.
These aren’t accurate metrics but enough to identify which one to target and which do not.
Related searches are more like the Google suggested results but in trends, you can little more information.
In the above pic, we searched for “salon Sydney” in Google trends search box and as you can see, we got extra terms that can be ranked and provide quality leads.
You would be thinking how could these be useful?
These suggestion are the trending ones and there is a high chance of an increase in their search rate which means an increase in organic traffic if targeted properly.
Hell lot of information has been provided about keyword research for Local SEO and I am damn sure that it would be very helpful for all you.
In case, still you have any doubt, you can write below in the comment box and I would be happy to help to solve them.